From custom tailor to trendsetter

ELMOS has made a name for itself as a specialist for solutions in the field of automotive and industrial semiconductors. These so-called application specific integrated circuits (ASICs) are based on the principle that exclusive customer requests and application requirements are identified and suitable approaches to solutions are developed – therefore this type of semiconductor is also called “customer specific”.

Over the past years there has been a continuing trend toward more standardized components. Many customers have decided to forgo exclusive solutions and to use application specific standard products increasingly – so-called ASSPs. Just like ASICs, they are tailored to an application, yet not developed exclusively for one customer. The internal structures are constantly being aligned in order to strengthen the position in the market for the long term. Due to the proximity to many customers, product ideas are identified and – in line with our motto, “Setting standards in innovation” – presented to the market first by ELMOS. The market success of the ASSP solutions is encouraging. In 2011, ELMOS informed the customers about the product portfolio, apart from direct customer contact in Europe, the U.S. and Asia also at the world’s leading trade fairs like SPS/IPC/Drives in Nuremberg and other trade shows, and has received positive feedback throughout.